{"id":715,"date":"2023-09-20T15:32:02","date_gmt":"2023-09-20T15:32:02","guid":{"rendered":"https:\/\/periodisticamente.mercedesbarrutia.com\/?p=715"},"modified":"2023-09-20T15:32:02","modified_gmt":"2023-09-20T15:32:02","slug":"que-te-manches-comiendo-una-tecnica-de-persuasion-para-tu-cliente","status":"publish","type":"post","link":"https:\/\/www.mercedesbarrutia.com\/index.php\/2023\/09\/20\/que-te-manches-comiendo-una-tecnica-de-persuasion-para-tu-cliente\/","title":{"rendered":"Que te manches comiendo, una t\u00e9cnica de persuasi\u00f3n para tu cliente"},"content":{"rendered":"\n<p>Como si de una relaci\u00f3n de amor se tratase, acercarte al usuario explic\u00e1ndole qu\u00e9 sensaciones va a sentir interactuando con ella es una forma atraparlo y de que recuerde tu producto. Si, de paso, superas las expectativas que has creado previamente, el \u00e9xito est\u00e1 garantizado.<\/p>\n\n\n\n<p>Ayer fui a comer a una hamburgueser\u00eda, una cadena de restaurantes que llevan a cabo una estrategia de marketing que me encant\u00f3: me persuadieron como consumidora y tambi\u00e9n como profesional de la comunicaci\u00f3n.<\/p>\n\n\n\n<p>Desde que entras por la puerta todo est\u00e1 enfocada a describirte la experiencia de comer en ese restaurante. Su decoraci\u00f3n es moderna, la gentrificaci\u00f3n* del entorno es la clave. El personal que asiste a las mesas es educado, servicial y siempre tiene una sonrisa.<\/p>\n\n\n\n<p>Al margen de esto, parte de su estrategia de la experiencia de usuario es anticiparle que se va a manchar comiendo, pero que todo estar\u00e1 tan perfecto, que no importar\u00e1.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mercedesbarrutia.com\/wp-content\/uploads\/2023\/09\/20230919_153410-768x1024.jpg\" alt=\"\" class=\"wp-image-716\" style=\"width:310px;height:413px\" width=\"310\" height=\"413\"\/><\/figure>\n<\/div>\n\n\n<p>Y a la vez, parte de los utensilios para comer est\u00e1n enfocados a salvar la situaci\u00f3n \u2013 realmente a nadie le gusta terminar de comer con la camiseta llena de medallas-.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mercedesbarrutia.com\/wp-content\/uploads\/2023\/09\/20230919_160558-768x1024.jpg\" alt=\"\" class=\"wp-image-717\" style=\"width:283px;height:378px\" width=\"283\" height=\"378\"\/><\/figure>\n<\/div>\n\n\n<p>Sin duda, un caso de \u00e9xito.<\/p>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Gentrificaci\u00f3n: \u201cEl t\u00e9rmino es un neologismo que procede del ingl\u00e9s. Deriva de gentry, una clase social hist\u00f3rica inglesa de composici\u00f3n mixta entre la baja y media nobleza que viene a ser equivalente a la hidalgu\u00eda espa\u00f1ola, y los propietarios de tierra plebeyos. Lo utiliz\u00f3 por primera vez la soci\u00f3loga Ruth Glass en 1964, al estudiar los cambios sociales que se presentaban en Londres en relaci\u00f3n con el territorio\u201d (Fuente: <a href=\"https:\/\/es.wikipedia.org\/wiki\/Gentrificaci%C3%B3n\">Wikipedia, 20\/09\/23<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experiencia de usuario y persuasi\u00f3n del cliente<\/p>\n","protected":false},"author":100010017,"featured_media":717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[270,106,69,271],"class_list":["post-715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-cliente","tag-comunicacion","tag-marketing-digital","tag-persuacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Que te manches comiendo, una t\u00e9cnica de persuasi\u00f3n para tu cliente - 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