{"id":662,"date":"2023-07-13T11:37:23","date_gmt":"2023-07-13T11:37:23","guid":{"rendered":"https:\/\/periodisticamente.mercedesbarrutia.com\/?p=662"},"modified":"2023-07-13T11:37:23","modified_gmt":"2023-07-13T11:37:23","slug":"matame-camion-copiar-pegar-y-directo-a-facebook-instagram-y-linkedin-de-verdad","status":"publish","type":"post","link":"https:\/\/www.mercedesbarrutia.com\/index.php\/2023\/07\/13\/matame-camion-copiar-pegar-y-directo-a-facebook-instagram-y-linkedin-de-verdad\/","title":{"rendered":"\u00a1M\u00e1tame, cami\u00f3n!: copiar, pegar y directo a Facebook, Instagram y LinkedIn\u2026 \u00bfde verdad?"},"content":{"rendered":"\n<p>Por favor, no me digas que lo haces as\u00ed. Dime que ya est\u00e1 superado&#8230;, dime que tus contenidos no est\u00e1n duplicados, triplicados y hasta cuatriplicados en tus canales sociales\u2026<br>Dime que no has matado un hada del marketing. <br>Dime que no has causado una depresi\u00f3n a otro marketiniano&#8230; <\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Si cada persona tiene su gusto y sus preferencias, \u00bfqu\u00e9 te hace pensar que esta forma de publicar en redes sociales ser\u00e1 eficaz? En cada red social tenemos un p\u00fablico diferente. Y a cada p\u00fablico le gusta un tipo de contenido.<\/p>\n\n\n\n<p>Incluso en la misma red tenemos que adaptar el contenido a cada posibilidad: \u00bfcrees que es lo mismo publicar un contenido en un reel que en el feed, o en las historias? \u00bfCrees que se hace igual? Lo cierto es que la respuesta es no. A las dos preguntas.<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Claro que es mucho m\u00e1s c\u00f3modo copiar y pegar el contenido que sea.<br>\u00bfY rentable? \u00bfCrees que la rapidez es siempre rentable? A lo mejor no.<br>Porque ese trabajo que t\u00fa crees que es muy r\u00e1pido, en realidad es in\u00fatil para tu marca.<br>Porque <strong>cuando tu cliente vea varias veces cosas que no le interesan, seguramente, dejar\u00e1 de seguirte <\/strong>o de pensar en ti.<br>Y entonces, esos segundos que has invertido, ese tiempo que cre\u00edste haber ahorrado, se ha convertido en una p\u00e9rdida objetiva de oportunidad de venta.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Y ahora, tu trabajo, no vale nada.<br>Y tu marca no es tan guay. Ni para tu cliente, ni para las redes sociales, ni para Google (que penaliza la duplicaci\u00f3n de contenidos, por cierto).<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Segmenta.<br><\/strong>Crea una comunicaci\u00f3n para cada segmento.<br>Luego, una estrategia para cada comunicaci\u00f3n.<br>Y, a partir de ah\u00ed, hablamos.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>-\u00bfTodo esto?<br>-S\u00ed<br>-\u00a1Pero eso es mucho trabajo y yo no tengo tiempo para hacer eso!<br>-Contrata a un profesional, que para eso est\u00e1n.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>-\u00bfSegmentar?<br>-S\u00ed<br>-\u00bfAdaptar cada comunicaci\u00f3n a la red y al segmento?<br>-S\u00ed<br>-\u00a1Pero yo no s\u00e9 hacer eso!<br>-Contrata a un profesional, que para eso han estudiado.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"924\" style=\"aspect-ratio: 1640 \/ 924;\" width=\"1640\" controls src=\"https:\/\/www.mercedesbarrutia.com\/wp-content\/uploads\/2023\/07\/La-colega-de-marketing.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reflexi\u00f3n sobre el error de publicar en todas las redes el mismo contenido con la misma estructura y condiciones. 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