{"id":614,"date":"2021-12-22T15:17:00","date_gmt":"2021-12-22T15:17:00","guid":{"rendered":"http:\/\/periodisticamente.mercedesbarrutia.com\/?p=130"},"modified":"2021-12-22T15:17:00","modified_gmt":"2021-12-22T15:17:00","slug":"la-marca-navidad","status":"publish","type":"post","link":"https:\/\/www.mercedesbarrutia.com\/index.php\/2021\/12\/22\/la-marca-navidad\/","title":{"rendered":"La marca Navidad"},"content":{"rendered":"\n<p>Nada tiene mejor campa\u00f1a estrat\u00e9gica de marketing que la Navidad. Eso s\u00ed, es temporal, cuando lo cierto es que los mensajes son aplicables a todo el a\u00f1o. <\/p>\n\n\n\n<p>Es una campa\u00f1a temporal, larga, pero puntual. En octubre, en algunos sitios de Espa\u00f1a, podemos estar d\u00e1ndonos un ba\u00f1o en la playa mientras nos comemos un mantecado. Comienzan los mensajes positivos, las sentimientos de paz y armon\u00eda, las luces, la alegr\u00eda, el inter\u00e9s por estar con los nuestros&#8230; Grandes mensajes de gran calidad humana que, como el turr\u00f3n, se agotan de forma autom\u00e1tica tras la huella dejada por los Reyes Magos. El d\u00eda 7 de enero de cada a\u00f1o, lo \u00fanico que quedar\u00e1 de todo esto ser\u00e1 ese t\u00edpico adorno que se te olvid\u00f3 guardar.<\/p>\n\n\n\n<p>Este a\u00f1o, \u00bfpor qu\u00e9 no construimos una campa\u00f1a de marketing navide\u00f1o que se extienda todo el a\u00f1o? <strong>No te olvides de las #CosasQueMolan<\/strong> va de eso: de pensar en los dem\u00e1s como beneficio propio, de ser amable, de sonre\u00edr, de no perder el coraz\u00f3n y recuperar a ese infantil que una vez fuimos (seguro que est\u00e1 en tu interior cruzado de brazos esperando salir). Pero todo el a\u00f1o, oye&#8230; F\u00edjate en las cosas peque\u00f1as, en los detalles. Y, sobre todo, amor, felicidad y salud. <\/p>\n\n\n\n<p>(Aunque esto no suene a planazo, por cierto, <strong>recuerda usar la mascarilla: para protegerte a ti y a tus seres queridos&#8230; <\/strong>\u00a1que eso s\u00ed que mola!)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/periodisticamente.mercedesbarrutia.com\/wp-content\/uploads\/2021\/12\/felicitacion-2021-2022-819x1024.jpg\" alt=\"\" class=\"wp-image-131\"\/><figcaption>Navidad y fin de a\u00f1o 2021<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Nada tiene mejor campa\u00f1a estrat\u00e9gica de marketing que la Navidad. Eso s\u00ed, es temporal, cuando lo cierto es que los mensajes son aplicables a todo el a\u00f1o. Es una campa\u00f1a temporal, larga, pero puntual. En octubre, en algunos sitios de Espa\u00f1a, podemos estar d\u00e1ndonos un ba\u00f1o en la playa mientras nos comemos un mantecado. Comienzan &#8230; <a title=\"La marca Navidad\" class=\"read-more\" href=\"https:\/\/www.mercedesbarrutia.com\/index.php\/2021\/12\/22\/la-marca-navidad\/\" aria-label=\"Leer m\u00e1s sobre La marca Navidad\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":100010017,"featured_media":1082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teoria-de-la-comunicacion-y-el-periodismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La marca Navidad - Mercedes Barrutia Navarrete<\/title>\n<meta name=\"description\" content=\"Una reflexi\u00f3n sobre la influencia de la \u00e9poca de la Navidad en las campa\u00f1as de marketing digital y la estrategia de las marcas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mercedesbarrutia.com\/index.php\/2021\/12\/22\/la-marca-navidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La marca Navidad - 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