{"id":508,"date":"2023-05-25T09:30:00","date_gmt":"2023-05-25T09:30:00","guid":{"rendered":"https:\/\/periodisticamente.mercedesbarrutia.com\/?p=508"},"modified":"2023-05-25T09:30:00","modified_gmt":"2023-05-25T09:30:00","slug":"venga-dale-al-mail-marketing","status":"publish","type":"post","link":"https:\/\/www.mercedesbarrutia.com\/index.php\/2023\/05\/25\/venga-dale-al-mail-marketing\/","title":{"rendered":"Venga, dale al mail marketing…"},"content":{"rendered":"\n

Seg\u00fan Statista, en 2021, aproximadamente se enviaron 320 mil millones de correos electr\u00f3nicos por d\u00eda en todo el mundo. Seg\u00fan la Direct Marketing Association, el email marketing puede generar un\u00a0ROI promedio de 42 d\u00f3lares por cada d\u00f3lar invertido, lo que posiciona a esta herramienta como muy efectiva respecto al retorno de la inversi\u00f3n. <\/p>\n\n\n\n

\u00bfTodav\u00eda te lo est\u00e1s pensando..?
Incluir el mail marketing como herramienta para posicionar tu marca y tus productos te har\u00e1 la vida m\u00e1s f\u00e1cil.<\/strong> Te cuento porqu\u00e9: <\/p>\n\n\n\n

    \n
  1. El mail sigue siendo un buen canal de comunicaci\u00f3n en general. Este, en concreto, adem\u00e1s facilita la comunicaci\u00f3n bidirecci\u00f3nal, la interacci\u00f3n y el feedback con tus clientes<\/li>\n\n\n\n
  2. Permite llegar a un mayor n\u00famero de suscriptores de manera personalizada y directa (no te olvides de segmentar)<\/li>\n\n\n\n
  3. Gran velocidad y mayor alcance global<\/li>\n\n\n\n
  4. Se puede incidir m\u00e1s en el perfil de cliente: lanza una comunicaci\u00f3n para cada perfil que identifiques<\/li>\n\n\n\n
  5. Medir, medir, medir: es fundamental. La tasa de apertura, de rebote, los clics, f\u00edjate en las horas en las que han abierto tu mail… todo, para afinar lo m\u00e1ximo posible con tu env\u00edo<\/li>\n\n\n\n
  6. La inversi\u00f3n es relativamente baja. Si tiene un gestor que te permita automatizar acciones, todo ser\u00e1 m\u00e1s f\u00e1cil. \u00bfDispones de un responsable de marketing? Si ya tienes ese puesto cubierto, el gasto no supondr\u00e1 m\u00e1s que una inversi\u00f3n de tiempo que sin duda repercutir\u00e1 positivamente<\/li>\n\n\n\n
  7. Adaptaci\u00f3n responsive. Todo se ver\u00e1 muy bien, sea cual sea el dispositivo<\/li>\n\n\n\n
  8. Al ofrecer contenidos de valor a tus suscriptores, tu marca siempre estar\u00e1 presente en la mente del consumidor\/cliente. \u00a1Qu\u00e9 m\u00e1s puedes pedir!<\/li>\n\n\n\n
  9. Tienes el control sobre el cliente: qu\u00e9 mails ha abierto, qu\u00e9 contenidos ha pinchado.., puedes saberlo todo y usar esa informaci\u00f3n en tu beneficio comercial<\/li>\n\n\n\n
  10. Podr\u00e1s crear tendencias y \u00abadivinar\u00bb los gustos de tus clientes para ofrecerles la mejor opci\u00f3n en cada momento. <\/li>\n<\/ol>\n\n\n
    \n
    \"\"<\/figure>\n<\/div>\n\n\n

    \u00bfC\u00f3mo preparar una campa\u00f1a de mail marketing? <\/strong>Deber\u00edas invertir tiempo en idear un protocolo o plan de marketing: sin un guion que seguir, de nada servir\u00e1 aquello que pongas en marcha. Incluso deber\u00edas invertir tiempo en identificar qu\u00e9 hace tu competencia y c\u00f3mo. Esta estrategia deber\u00eda componerse, como m\u00ednimo, de las siguientes acciones: <\/p>\n\n\n\n

      \n
    1. Identifica tu objetivo. No hagas cosas por hacer. Piensa qu\u00e9 quieres conseguir. Esto te permitir\u00e1 tener una estrategia flexible con la que ir adapt\u00e1ndote a los resultados. <\/li>\n\n\n\n
    2. Dir\u00edgete al p\u00fablico adecuado con los medios adecuados. Segmenta, por favor. Identifica grupos de clientes y determina c\u00f3mo acercarte a ellos. <\/li>\n\n\n\n
    3. Crea contenido de calidad: ofrece contenidos que solucionen sus problemas o que cubran sus necesidades<\/li>\n\n\n\n
    4. Integra en tu estrategia de mail marketing todos tus canales de forma coherente y estrat\u00e9gica<\/li>\n\n\n\n
    5. Posibilita la interacci\u00f3n del cliente con tu contenido. <\/li>\n\n\n\n
    6. MIDE RESULTADOS<\/li>\n\n\n\n
    7. En funci\u00f3n de esos resultados, vuelve al punto n\u00famero 1 y empieza de nuevo \ud83d\ude42<\/li>\n<\/ol>\n\n\n\n

      En resumen, lo que no debe faltar es la siguiente cadena: <\/p>\n\n\n\n

      OBJETIVO –> SEGMENTACI\u00d3N –> MEDICI\u00d3N<\/p>\n","protected":false},"excerpt":{"rendered":"

      Consejos para hacer una campa\u00f1a de mail marketing que no debes obviar para que tu marca siempre est\u00e9 en la mente de tu cliente<\/p>\n","protected":false},"author":100010017,"featured_media":510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[106,174,175,69,176],"class_list":["post-508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-comunicacion","tag-consejos","tag-mail-marketing","tag-marketing-digital","tag-mercedes-barrutia-comunicadora"],"yoast_head":"\nVenga, dale al mail marketing... - Mercedes Barrutia Navarrete<\/title>\n<meta name=\"description\" content=\"Si tienes una marca, deber\u00edas poner en marcha campa\u00f1as de mail marketing: as\u00ed tu marca siempre estar\u00e1 en la mente de tu cliente\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mercedesbarrutia.com\/index.php\/2023\/05\/25\/venga-dale-al-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Venga, dale al mail marketing... - 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